Why the sudden focus on advertising gluten free foods?

by tyankee7 on May 7, 2012

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Question by Blu: Why the sudden focus on advertising gluten free foods?
Now, don’t get me wrong as a nursing student I think this is a great progression for individuals with Celiac disease. But I am curious of what actually brought about the change because this is no new disease. Tons of common foods are switching their packaging to broadcast their gluten free products, (ie post cereals) and even some restaurants (like outback steakhouse) are now making an entire menu with gluten free foods. Something had to spark this… I just am not sure what.

Best answer:

Answer by Nathan
I think it has to do with an increased awareness of the disease. Although the disease is not new by any sense, recently physicians have become aware of its’ prevalence, even in adults. Until recently, the disease was not as frequently diagnosed in the adult population. Thus, the food industry has tried to accommodate this increased need for gluten free products.

What do you think? Answer below!

{ 2 comments… read them below or add one }

★☆W.a.b.b.y✿❀ May 7, 2012 at 8:10 am

Because it’s trendy. There are so many celebrities who are doing it (http://www.thedailybeast.com/blogs-and-stories/2010-08-01/gluten-free-eating-the-new-celebrity-diet-trend/#).

Also people think it’s healthier. But it’s quite the opposite. If you compare a slice of gluten free bread with normal bread you’ll find it’s higher in salt, fat, oil and sugar. It’s the same for most gluten free products.

And we are told we need it. The companies market it to us and tell us that we need it.

The media make out it’s a big pandemic and the gluten is bad for us!

You’re right, everyone seems to be jumping on the gluten free bandwagon.

And for someone with Coeliac Disease, it does have its ups and downs. It’s nice when I go out to a restaurant I can scan the menu and usually see a “GF” next to items. Or when I go to the supermarket I can buy most things that usually have gluten (albeit at 3 times the price). And it’s nice to have a bit of recognition for something that you’re going through.

But gluten free products aren’t healthy or necessary for someone who doesn’t have Coeliac Disease or a gluten intolerance or allergy.


Logan Grover May 7, 2012 at 9:02 am

I agree that it is because of the increased awareness of the disease. There are more and more people finding out that they have it or someone in their family. Also the FDA has talked about making it required to label for gluten.

I also think it is seen as a new diet trend, to eliminate wheat from your diet. There are those that think this is then next big diet. I am not saying it is or isn’t, I just think that is how it is view. Also have you noticed how it seems to always be pair with another diet like vegan, organic, sodium free… To me that seems like just trying to get it into the diet world.

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