How do I Advertise a small business for free? and where do I start?

by tyankee7 on December 14, 2012

Post your WANT. It’s like Craigslist, but reversed. And really different. At Ubokia, you’re the rockstar. Post exactly what you want and sellers respond to you. Only talk to sellers you choose.

Question by muggysa: How do I Advertise a small business for free? and where do I start?
I want to start a small business of my own, how can I advertise free to start? And where would I go to get help starting out its a preschool, I have all my degree’s to teach. But I want to do it out of my home with a co-teacher friend. Please help?

Best answer:

Answer by lynnbodoni
Advertising is a business, and it’s not free. Even putting up flyers will require you to spend some money on printing them up and finding a place that will allow you to put them up, and it will cost you time as well.

Don’t put flyers in mailboxes, that’s illegal.

Any place that will take your ad will want some money to run your ad. You can look for cheap agencies, some of them will bundle your ad with other ads and send them out as bulk mail (snail mail).

Give your answer to this question below!

{ 3 comments… read them below or add one }

rsriram_1999 December 14, 2012 at 1:10 pm

Print a visiting card size pamphlet and distribute outside nearby elementary or relevant schools.

kumar December 14, 2012 at 2:03 pm

Indigloo specialise in making business websites.Our clients are ranked high on search engines.Our clients receive number of enquiries every day.We dont charge you anything unless your business improves.Once you feel your business is doing good,you can pay us.

edthespartan December 14, 2012 at 2:26 pm

A business like a preschool won’t get many results from traditional advertising, e.g. newspaper ads, Yellow pages listings, radio spots, etc. People looking for this kind of service will start by asking around to find who their friends use(d) that they were happy with. Also, traditional advertising channels like your newspaper mean you’re paying to reach not only your target market, but 1000s of other people who aren’t in your target market – that’s costly and wasteful.

You need to focus your marketing on personal selling. Approach area organizations whose members would be likely candidates for your business (parents with pre-school age children) and offer free “lunch & learn” lectures on how parents can best prepare their kids for elementary school or similar topics. This gives you a chance to interact face-to-face with potential customers. Similarly, join organizations (local Chamber of Commerce, PTA, etc.) where you can network with potential customers and potential referral sources like pediatricians and other businesses catering to the needs of families with small children.

You also need to find ways of incenting your happy customers to spread the word about your business. Try to think of something that would motivate them: Can you offer them a discount on the next month of service in exchange for a paying referral? For past customers, can you offer them a gift certificate to Target? You get the idea.

Another free way to exploit this type of referral is to set up a Facebook page for your business. Better still (but not free, just cheap) is to set up a web site where you can show samples of your work (photos of the environment, samples if your curriculum) and customer testimonials.

Lastly, for the initial launch, definitely send out a press release announcing the opening of your business to all area media outlets. If possible, try to tie your announcement in with a bigger story of the day, e.g. if the local public school’s standardized test scores were lower than expected, include details in your press release about how your preschool program better prepares kids for school, which should help their grades. Again, you get the idea.

Previous post:

Next post: